The Top 10 AI SEO Tools to Try in 2025

Trying to give yourself the competitive edge means experimenting with different tools, but many business owners lack the time to try this out for themselves. At AI SEO Firestarter, we tested and tried out all these tools ourselves to assist you with finding AI SEO tools that will give you a true competitive edge.

I’ve put together this guide highlighting the tools, but I’ll also highlight what each tool is best for in AI SEO, and how you might use it for that purpose. Some of the tools on our list include:

Now that you see an overview, let’s take a look at each tool and what makes them the best AI SEO tools in 2025.

 

#1 Semrush Copilot – Best All-in-One AI SEO Tool

• Semrush costs $139.95 each month, but you can try it out with their 7-day free trial.
• Monitor brand visibility and performance in the AI search results.
• Generate strategic insights to improve your AI visibility, such as with Brand Performance Reports and Share of Voice in AI Answers.
• Find your biggest competitors ranking well in the AI search results and the content structures they use.

Semrush is an all-in-one tool you can use to manage every aspect of your website’s growth. Besides AI tools, Semrush has over 55+ tools giving you a great value for the money paid.

When you look at the interface of Semrush, they even have their own section for AI SEO, which you will find below highlighted in the red box. To find this feature, go under the SEO sidebar icon, and you’ll find it there:

Some of the features included are things like brand performance, visibility, perception, citations, and questions. What I like about this software is how it regularly updates you about what your competitors are doing, so you can outcompete them.

Semrush makes a great all-in-one tool, but where it stands out in terms of being an AI SEO tool is with its deep data and AI insights. Many consider Semrush to be one of the industry standards.

 

#2 ChatGPT – Most Versatile AI SEO Tool

• Generate various forms of content like blog posts, social media copy, and articles.
• Repurpose your content quickly and easily. This will speed up your SEO content.
• Optimize your website copy for voice search and pinpoint the phrases most commonly used.
• Performs a variety of tasks from creative content and social media posts to getting real-time data and brainstorming ideas.
• Subscribe to ChatGPT Plus for $20 per month and access GPT-4 with faster responses.

ChatGPT especially makes sense in the way that it can save you lots of time on SEO tasks. One key caveat here is that you need the data beforehand. Also, you want to keep a tight leash on this and add your own human touch.

 

#3 Localo – Best Local AI SEO Tool

• Localo helps you discover, create, and track business listings across directories.
• Maintain consistent NAP data across platforms to build citations.
• Price ranges anywhere from $99 to $499. Give it a 14-day free trial.
• Use the software to detect listings that need or are missing important directories.

Localo is especially a great tool for those looking for local AI SEO tools because this tool will assist you in the local search rankings.

They offer different products to customers depending on your unique needs. I’ve highlighted the area to go in the photo below:

The Citation Manager is one of the AI SEO tools that you can use to improve your online presence. One of the things that I love about Localo is that it focuses on local SEO, so if you want to improve your rankings for your “Ice cream shop in Denver,” you could use it for that purpose.

 

#4 Search Atlas – Best Personal AI Assist

• You can get a 7-day free trial with Search Atlas. After that, it costs $99 per month for two user seats and five site projects.
• Use the OTTO SEO agent to automate fixing technical fixes and optimizing content.
• On-page optimization lets you identify and fix missing keywords and improve your semantic relevance with Knowledge.
• Graphs and NLP.
• Content Planner automatically generates content clusters and offers AI content templates for blogs, social media content, and eCommerce.

Many consider Search Atlas as a good alternative to Semrush or Ahrefs. In fact, the interface has many similarities to Ahrefs.

OTTO acts as the personal AI assistant to your website. Oftentimes, OTTO will be working behind the scenes on your site checking for technical errors and analyzing your content. OTTO then offers ways to improve it.

They also offer topical mapping for daily rank checking, and it has comprehensive reporting with Report Builder, compiling data from sources like Google Analytics, Google Search Console, and keyword trackers.

 

#5 Indexly – Best for Automating the Indexing Process

• Optimize your content and suggests topics to cover.
• Identify keywords with high user intent and good search volume.
• The AI automatically discovers unindexed pages and submits them to the search engines.

Indexly works especially well for people who want to get their website indexed quickly. They have a feature called instant indexing, which can get pages indexed in 24 to 48 hours in some cases. Indexly also offers LLM indexability tracking. This software also provides you with real-time search engine visibility.

Indexly lets you track impressions, clicks, position, and CTR for the target keywords. The one downside is that it has limited uses, but what it does, it does particularly well.

 

#6 SE Ranking – Best Choice for AI Overview Visibility

• Offers a 14-day free trial for you to test the software and see how you like it.
• Includes a dedicated AI Overview (AIO) visibility tracker to go beyond simple SERP scraping.
• Competitive analysis offered to better understand the keywords you are ranking for but not appearing in the AIO.
• Optimize your site with data-driven insights to direct your strategy.

SE Ranking has existed for a while, but they have stood out because of their recent development of AI tools that you can now use for answer engine optimization (AEO). Their AI tool kit is pretty good with the ability to analyze the LLM results to target your keywords. You can use it to track your brand visibility and your position among the AI citations.

At the same time, you can use SE Ranking to analyze and track your AI Overviews. You can also use it to see how your competitors rank in the AI generated search results.

 

#7 Alli AI – Best for Automated On-Page SEO Optimizations

• Alli AI excels at scaling on-page optimizations for large networks of pages.
• Optimizations happen in real-time and are immediately reflected.
• No technical expertise needed.

Alli AI is an especially good choice for those who don’t have technical expertise, but they still want to optimize their websites while conducting keyword research and monitoring their search rankings. Many of the tedious SEO tasks can now be automated with this tool, which is what makes Alli AI one of the best AI SEO tools in 2025.

You can use this tool to reduce your page load times on your website by as much as 80%. This AI SEO automation tool works through Javascript, and it directly applies the changes to the websites. You can also access a live editor to make your changes in real-time.

 

#8 DataforSEO – Best for Building Custom Tools

• Use real-time SEO data at scale to build custom tools, reporting workflows, and dashboards.
• This is a pay-as-you-go platform to minimize your costs and only pay for what you use (there’s a $50 minimum).
• Great affordable alternative to search engine tools like Ahrefs and Semrush.

What are examples of custom tools you can build? One person built a competitor analysis workflow with the DataForSEO API and Make. This is a no-code workflow development platform. You can build other custom tools like rank tracking, SERP monitoring, and backlink analysis. All of this can connect to platforms like n8n, Google Sheets, or Airtable. You can also develop it yourself using Python programming.

This can also integrate with ChatGPT to provide you with the latest and most popular APIs. One of the cool things about this is that you can now build a brand monitoring tool without making a huge investment.

 

#9 Clearscope – Best Content-Focused AI SEO Tool

• Made to help you rank your article faster with AEO.
• Create content that answers questions directly to increase your chances of ranking well.
• Clearscope offers three core tools including content report, content inventory, and topic research.
• Get “People also ask” questions to structure your FAQs page.

What you’ll truly learn to love about Clearscope is how forgiving it is. You can quickly get things done without a need to use exact-match keywords. Clearscope understands the semantic variations and context. You can use the Chrome extension to add it directly to your documents when writing.

 

#10 Pitchbox – Best Automated Link-Building Tool

• Automate your link-building and outreach efforts.
• Streamline the entire outreach process from prospecting to personalized email campaigns.
• Makes outreach easier by finding contact information making cold outreach emails with follow-ups.
• Price ranges anywhere from $165 per month for the Pro plan to $420 per month for the advanced plan.

This tool gives you everything you need to build backlinks effortlessly with its automated outreach. Critical to good AEO strategy, high-quality backlinks signal to the search engines that your content is authoritative and credible. Another one of the cool things about Pitchbox is that it integrates seamlessly with Ahrefs, Semrush, and Moz to give you a bigger data pool.
Many small business owners will use Pitchbox in conjunction with manual outreach efforts as a way to increase the amount of emails they send out for backlinks.

Conclusion

Hopefully, this article helps you to pick out one or two new AI SEO tools in 2025 to use that you aren’t already using. AI SEO is a newer part of the search engines, but it is quickly becoming a huge part of them. The tools can help, but having experts on your side to help you build your rankings with AI SEO can be incredibly helpful. AI SEO Firestarter offers a few packages that you may want to check out.